Free Consultation

Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

The latest news

07 Aug 2025

SME exporters hit by new US customs charges

President Trump's decision to charge import duties for low value goods entering the US is a major blow to the UK's SME exporters, says the British Chambers of Commerce (BCC).

06 Aug 2025

Companies House confirms identity verification rollout to help combat fraud

Companies House is to roll out compulsory identity verification for company directors and people with significant control (PSCs) to help combat fraud and so-called phoenix companies.

05 Aug 2025

Economic confidence plummets to all-time low

Economic confidence amongst the UK's business leaders has dropped to an all-time low, according to data from the Institute of Directors (IoD).

Accessibility links

Sales and marketing

The latest news

SME exporters hit by new US customs charges

Companies House confirms identity verification rollout to help combat fraud

Economic confidence plummets to all-time low