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Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

The latest news

28 Aug 2025

HMRC splits advisory fuel rates for electric cars

HMRC has split fuel advisory rates for electric cars depending on where drivers charge their company cars due to the price discrepancy between home and public chargers.

27 Aug 2025

Support more young people into work, says FSB

More needs to be done to support young people into work, says the Federation of Small Businesses (FSB).

26 Aug 2025

Over 850,000 self employed to be pulled into first phase of MTD

HMRC has confirmed that 864,000 self employed workers and landlords will be pulled into the quarterly reporting rules for Making Tax Digital (MTD) for Income Tax when it comes into force.

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Sales and marketing

The latest news

HMRC splits advisory fuel rates for electric cars

Support more young people into work, says FSB

Over 850,000 self employed to be pulled into first phase of MTD